Yes, Puerto de la Cruz is worth visiting if you want something that feels different from the usual southern resort strip. It’s greener, older, and a bit more characterful, with a proper town feel instead of just rows of hotels.
The weather is less reliable than the south, and I should mention that because it matters, but the atmosphere can be much nicer if you want more than sun loungers and cocktail bars.
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It suits people who like walking around, eating well, and seeing a more local side of Tenerife. If you’re after guaranteed beach weather, maybe not.