Costa Adeje is the easiest all round choice for most people. It has good beaches, decent restaurants, and a calmer feel than the louder resort strips nearby.
If you want somewhere that is simple, comfortable, and close to the main holiday action, this is usually the pick. Families tend to like it, couples do too, and it works well if you want sun without too much fuss.
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If you want nightlife, Playa de las Américas is livelier. If you want a more local feel, Puerto de la Cruz is a better fit.
