It depends on what sort of trip you want. Costa Adeje is nicer if you want warmer weather, easier beaches, and a more polished resort feel. Puerto de la Cruz is nicer if you prefer a more local atmosphere, greener surroundings, and cooler air.
Costa Adeje is usually the better fit for first time visitors and winter sun. Puerto de la Cruz suits people who want less of a classic package holiday vibe. For most people, Costa Adeje wins on comfort.
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